AR Experience to increase Customer Engagement in MUJI
Strategies for improving customer engagement and action for women apparel and merchandise on online and/or offline channels.
Mentored by - Anusha Dhawan
The Ideation
Create an interactive digital display that showcases outfits using Muji's women apparel. Customers can browse through different looks, explore individual garments, and gain inspiration for their own personal style.
Reasons for choosing this ideation
Footfall in malls is reaching pre-pandemic levels.
Malls are aiming to expand their retail presence.
Muji is located around international clothing brands in the international boulevard of DLF Mall of India, Noida.
Most people walking around Muji will have an intent for shopping for clothes.
First Floor of International Boulevard ⬆️. ⬇️ Ground Floor of International Boulevard
What is the experience like?
This AR experience will be made available for you to experience yourself as an Instagram and Facebook filter very soon.
Placement in the Noida store
To decide the placement of this AR experience, which is there on a large mirror-like screen, movement of 10 different customer groups within the store was studied.
There is maximum movement in women’s section, home products section, and stationery.
People simply look at the product, and leave the store.
Conclusion: Due to lack of awareness, customers don’t want to go to the fitting room to fully checkout the products from the women’s section. AR try-on will act as a fun alternate to going to the fitting room.
Currently, there are suitcases in the women’s section. This should be replaced with the screen, since there is a different section where there are suitcases along with other travelling essentials.
This specific corner is also the most spottable for the people walking outside Muji and walking from the H&M side, and people coming up from the nearest escalator.
